This Abercrombie and Fitch thing…
Have you heard about this? I’m guessing you have so I’m not about to drudge up the same old schlock, but here are the guts of it in case you want a refresher: youth clothing retailer Abercrombie and Fitch refuses to carry women’s apparel above a size 10 because they only want “attractive” and “optimistic” people as customers.
Note: This is not a new thing. This has been going on for years and Abercrombie is not alone in this business practice, however, they have gone out of their way to rub it in on the rest of us. Abercrombie does not sell XL or XXL women’s clothing, but they do sell XL or XXL men’s clothing, you know, “For the athletes.” CEO Michael Jeffries says. “Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
Now, considering I was nearly a 5’8” size ten by the age of nine, thereby excluding me from ever being an Abercrombie customer, I would like to ask some questions of Mr. Jeffries before jumping on the FHB (Fire His Butt) bandwagon. After all, this is America. It’s a free economy and we all have the right to turn a buck. Am I right?
Ahem.
Mr. Jeffries,
Number One: As someone who worked in retail for a number of years –as everything from a stock clerk to a buyer– I appreciate that your business model does not cater to the lowest common denominator. Abercrombie isn’t trying to be vanilla. Good for you! You are ballsy. And balls are fresh. You have a target audience and you are catering to it. This is something I appreciate more than you know. But, Mr. Jeffries, here is the thing; Why on Earth would you go on public record saying everyone who falls outside Abercrombie’s target audience is somehow lesser or uncool? As you said: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong.”
Well.
To make such a statement I can only deduce that you are either 1. Mean, or 2. Stupid, or 3. Both. In any case, after reading a statement like that, I don’t want to give you my money. And the crazy thing is, apparently that’s okay by you because you never wanted it in the first place. According to you, I was never young and thin and cool and rich enough in the first place. Alright, fine, but did you want me to think less of anyone who would walk down the street with a giant AF logo stamped on their butt? Did you want me to associate Abercrombie clothing with the vapid and ill-informed? Is that the brand affiliation you were looking to generate? If that was your intention, good job with that!
Number Two: Not that I could squeeze my thigh into a pair of AF pants, but you know, I don’t have a penis and that has never stopped me from spending money in the men’s department of any store. Do you know how much money women spend on men’s clothing each year? A LOT. Some studies indicate 51% of male apparel is purchased for them by women. With that in mind, do you know how many size ten+ moms spend money on their skinny high school kids each day? DOUBLE A LOT. You see them in your stores everyday. You know the ones hanging out by the cash register playing solitaire on their cell phones while their kids scuttle around the store pretending to be unattended. Why would you up and piss these ladies off? Do you not have thousands of employees with jobs and pretty little behinds to take care of? I’m hoping the PR Firm y’all hired to take care of this problem is thinking about them, because from all accounts, you sure are not.
Number Three: I worry about you, Mr. Jeffries. Am I judging you? I’m worried I am judging you without understanding the challenges you face every day. Why, you are a 67-year-old man splitting your time between injections of facial fillers, hair peroxide, and making strangers feel ugly. Why, it’s a wonder you still have time to sell clothing and hire oiled up minors to feature in your pervy ad campaigns. I should give you more credit. You built a retail empire on the foundations of making small groups of young people feel falsely, and temporarily, superior. That took some effort!
Number Four: Just for the record, did you know that a big woman has got all the same stuff as a skinny woman but just a helluva lot more of it? It’s true. If you are a grown, heterosexual man and still don’t know this, I do not know what to tell you. This is your problem. I’m guessing it’s because fat chicks have great taste in men.
Number Five: Do you not know what it is like to feel insecure? To feel like the odd kid. Or the unwanted kid. Or the untalented kid. Or the kid with a messed up family. The kid whose parents drive the beater car. The kid with chronic illness. The kid who spends lunch in the bathroom because he doesn’t want people to see he doesn’t have enough to eat. The kid who spends her lunch in the bathroom because she is terrified of eating in front of other people. Do you? I’m guessing you don’t, because if you did, you would know young people today already have enough to deal with. You would know that the last thing they need is an adult getting on a pedestal and telling them they are any lesser for not buying your second-rate made in the Phillipnes underpants. Am I asking you to pull them in and sell them stuff? No; I’m asking you to quit talking about them like your customers are any different. They aren’t. They are the same people. Don’t you get that?
If you were really pushing a brand fueled by, as you say, “optimism,” you would be helping promote the texture of our differences and not fostering some polished off idea of what is good and beautiful. The people who can’t buy your clothes are every bit as beautiful as those who can. The pretty people who work in your stores are just as beautiful as the faceless workers in your factories outside Manilla. Those who are paid to grace your advertisements are no more beautiful or desirable or worthy of admiration than the rest of us. Yes, Mr. Jeffries, I said us. You are in this crowd too. And if I look at your jacked up face long enough and I scrape you down to what you are – just another human being who is desperate to feel important and validated– I can see your beauty too.
It’s not easy to find it under all that garbage, but sure enough, it’s there. My ability to see it – that is my beauty right there. It’s my skill. It’s my jam. It’s my brand. It is, by far, my greatest gift. And it’s one thing, the other thing, you aren’t selling at Abercrombie and Fitch.
Great post! I’m one of those gals that has never been able to shop at Abercrombie
but now I NEVER WILL!! This guy looks like the love child of Gary Busey and Joan
Rivers. I daresay he fits in with the crowd that he’s marketing to.
oh you just made me spit my coffee! GARY BUSEY and JOAN RIVERS! OMG OMG OMG!!! YOu nailed it…I thought he looked familiar. Kinda a clip from “If they mated”… roflmFao 😉 oh that killed me…now I have to go clean the coffee off of everything… and launder my plus-sized clothing… 😉
Great Post! This whole CEO hates Fat Chicks really pisses me off. It’s bad enough I’m at an age where everything seems either super young or super old, and I’m in that weird size limbo between Misses’ and Women’s… somethings fit, some don’t… mish mash of tops vs bottoms. Then this guy comes out and shows his botoxed fish face and basically puts his head up his arse. You know – it’s one thing to have exclusivity and all regarding sizes, styles. I get it- I don’t look good in low rise pants and tight short boobie shirts, where I let my nips dangle in the wind, but to to talk about the ones that are excluded in such a derogatory manner. That’s just unnecessary and cruel.
Leelu, what you said is great!! That is exactly what he looks like!
He has Kenny Rogers eyes. But Kenny Rogers is much cooler than him. Doing that to your face, making yourself look so much different than your natural self, is sad.
In my eyes, Kenny Rogers is a next to a saint. Love that man!!! I want a painting of him on black velvet. Sigh….
This guy, and Kenny, clearly have some physical insecurities. I can’t criticize much because I do to. However, unlike Kenny, Jefferies is turning a profit at segregating young people based on physical appearance — right at a point in their life when they are most insecure about the way they look. Not only is that hypocritical, it’s unethical and creepy. Plus, the dude is in his SIXTIES. Does he not have anything better to do?
It seems like he’s somehow trying to project his insecurities onto others based on his comments. I don’t know, misery loves company maybe? Even without his ridiculous comments, the catalogs have been all kinds of gross for quite a while. Emaciated, bored and confused is no way to go through life.
I was never able to get past the smell of that store as I passed it in the mall, so I think I’ve been inside of it exactly once. I know the smell of it isn’t the topic of this article, but good Lord. If you’re going to scent the air with the toxic mix of cheap perfume and, I dunno, crotch you’re going to make it hard for many people to shop there.
And I agree, I see no optimism whatsoever in any of his comments. Thanks for posting this article!
I haven’t shopped there for years but I have a couple of pairs of jeans thatd iv been hanging onto (I was thinner back then). They are going in the garbage today. I’m not even donating them. I don’t want anyone wearing them and furthering this hateful message.
Hey, why not cut them up and craft something new from them instead? 🙂
Well said!!
I have never liked the brand, nor ever shopped there. And when I see people wearing the brand, I admit that I judge them on it. But when the CEO comes out and reinforces the fact that he is an ass and wants only other asses to wear his stuff, not what I would call marketing genius. Very well spoken Ms. Peaches.
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Love this article! I can fit in Ambercrombie clothes, but guess what? Now that he has taken it upon himself to insult those who don’t fit his mold, I will never shop there again. So not only is he turning off the people who can fit in his clothes, he’s turning off those of us who can. There are too many other places to shop – why would I put money in his shallow pockets?
And who talks about “cool kids?” I didn’t even talk about that kind of stuff in high school. He’s in his late 60s, and he’s saying the phrase “cool, good-looking people.” I’m embarrassed for him.
Finally, has he looked in the mirror? I don’t like to hit below the belt, but he feels it’s okay, so . . . I mean, seriously, has he looked in the mirror? He’s not exactly pleasing to look at. He’s creepy. I can only think insecurity and knowledge about his own shortcomings are fueling these stupid comments.
Well said. I’m embarrassed for him too. And the thing that is so frustrating is that he is not alone. You’re a marketing guru, you know this isn’t a one-man show. He has a whole umbrella company with multiple series of subdivisions and committees and department heads…all of them are on the same wavelength. At least this guy has the balls to say it out loud.
OK first off, Peaches, you rock.
Mmm, OK he’s definitely taken one too many trips for injections of facial fillers. At the same time, I feel like commenting on his looks is just as much of the problem as him alleging that only the “Hot” looking people are cool enough to be wearing his brand. And it’s perpetuating the notion that what someone looks like should be the indicator of their worth and frankly that just BS. What is “in” in terms of outward appearance has varied greatly throughout history. Todays perceptions are driven by media images from fashion and advertising design that have become so limited in their view that they will soon have to stop putting clothes on models and use ambulatory mannequins in order to have something thin enough to wear what that industry feels is an acceptable shape.
And we are letting it happen! Young women and men are basing their self worth on whether they and wear a clothing brand rather than what they bring to the world. And we are letting it happen!
And because this brand is focused on elevating a small portion of the population to some created higher status, we end up with young people that have sacrificed kindness, talent, observation, and a raft of other qualities to fit into clothes.
P.L. Money
ArtWorks Inc.
I hear you. I cut out a whole paragraph on the irony of his “appearance” because I felt it hypocritical to harp on his looks because he would harp on mine. It’s hard not to mention it though…it’s sort of the elephant in the room. We all have our insecurities — including me, including Jeffries. Problem is, he is making a profit off of other people’s insecurities…and and trying to cultivate a generation of young people who would do the same. Like you said…these kids are measuring self-worth on stuff that will have little value as adults. If we can work to snuff out the cult of personality that surrounds people like Jeffries, the world would be a better a place indeed.
Kudos on an excellent post! You said it better than I ever could.
Here’s an easy way to change the conversation: Don’t buy brands just because of the brand name. Don’t buy things for others just because of the brand name. In fact, go out of your way NOT to shop at any store that cashes in on brand over substance. If we raise a generation of kids who don’t care about Abercrombie + Fitch, Victoria’s Secret, GAP, etc. the brands will have to adapt and produce quality products that last longer than a season. Probably a pipe dream, but wouldn’t it be nice?
I heard some fashion guru say “I won’t wear a logo unless they are paying me. Why should I pay to advertise their company? They should pay ME, not the other way around.”…or something like that. I think of that whenever I see people wearing a GIANT LOGO across their chest. They actually paid to advertise a company. How messed up is THAT? Do they know they are being used? I feel like 100 years from now they will look back and laugh at this.
My shero!! Once again you have taken on the big boys. I know A&F are trying to create an image of exclusion so that some people will feel prestigious by being able to fit into their clothes but it is hateful idea. It smacks of high school snobbery. I am thrilled to see how many people are not accepting this. Add me to the list of people who will never shop there.
Samantha, I really like your reply about not even recycling used items.
Hi!
I just want to chip in with the idea of rather than trashing the old clothes, cut them up and craft something new and beautiful from them. 🙂
You go, girl! From what I remember, the kids in high school he’s calling popular were the Mean Girls not the popular girls. I think his target market is the kids whose mothers let them wear tight pink sweat shorts with “juicy” written in big letters just below their tramp stamps. Frankly, I’m rather delighted he’s suckering the Mean Girls out of $80 for their tiny shirts. It’s that thing about letting the universe sort things out.
Peaches! You doll! You’ve got it exactly right-he is #3. Freaky, freaky dude. Have you seen him speak? The thing of nightmares.
I love you, because you are awesome.
Love this! And he is sooo unattractive. I think I have a AF shirt… time to scrub the litter box!
Hahahaha yeah, I don’t have a cat but I think I can use my one AF shirt to clean up dog crap. Can’t wait! Its sure to be a joyful experience! Posting pics later…
Well said!!!
I think he must have “fun house” mirrors in his home because that jacked up face of his???
ella
Is this guy retarded? For real. How can he have a face like that and be telling teenagers THEY aren’t pretty enough. What an ass.
I agree
this whole thing made me want to scream! By the time i could have bought his overpriced crap, i was 5’8 and 140 lbs. Screw that. I am so tired of not being able to find well made, decently priced womens clothing. And i would never want my daughter to think if she didnt have what the cool kids have, she wasnt cool. Cause shes the best thing since ever, as far as im concerned.
So very well put!
Gonna link this on le blog. Wonderful post, Peaches.
Much love to your letter, Peaches. Much gagging at the statements made by this misguided CEO. His appearance is not important here – important are his truly ugly words. So much for self-esteem no matter how you look on the outside. So much for “it gets better.” So much for the ascendency of the geek, the nerd and the outsider. This man is stuck in a very outdated concept of ‘cool.’ So he only wants athletes and cheerleaders to shop his stores? This man’s ideas smell like a foam tray of grocery store halibut, six weeks past its pull date.
BTW: there are exclusive shops in Beverly Hills that don’t display large sizes, but if you ask they will bring them out from the back. They are insensitive, yes, but not dumb enough to refuse money from someone ‘plus.’ This guy and his board of directors sound simply stupid.
The fanciest clothing store in Connecticut, Mitchell’s/Richard’s won’t stock women’s size 16. They say they can special order those. But they have a long history of jumping to serve anyone from GE who rolls in from overseas and needs a whole new wardrobe to make presentations. They will go to great lengths to outfit any weird size man, but not his wife, if she happens to be a 16. One of the saleswomen there sells several million dollars a year in women’s clothes. No 16’s though. Irritating. Ann
If you look up his CV (exactly When did that become the thing to say instead of resume?), Jeffries was cooly raised in LA, went to the best schools, and then trained with the best retailers in the business. He worked with Mickey Drexler of the GAP and then JCrew, and Wexler of the Limited. He Founded! my favorite chain of All Times, Alcott and Andrews that made really nice, luxe clothes for work, or for your more dressed up life. I think it closed in 1989 because of over-exposure and over-production. He was married, but has a boyfriend now that takes care of his stock interests. He might be getting early onset Alzheimers or another dementia, because that was a really dumb thing to say. A proper merchandiser//garmento wouldn’t say things like that. There are also tons of pictures of him pre-plastic surgery. He makes the boy flight attendants on the corporate jet wear underwear only. He is insanely rich from his stock options and salary.
I am tired of being dismissed by : male Republicans, retailers, local investment bankers, cashiers, car salesman, and hostesses at Spago (yes, really!),I wear a size 16, sometimes 14, have my own money, drive a Tahoe, and work out with a trainer four or five times a week. My son never bought A&F clothes, he preferred Banana Republic and J Crew because I let him buy those and the Gap when he was little. Let’s try another email campaign against this person. Also, the old Abercrombie was wonderful! It was an upscale sporting goods store with fancy gifts. Like Orvis, but triple the fanciness. The store on Fifth Avenue in NYC had a kiddie pool full of water in the fishing department for casting practice. You could go there and buy everything you needed for a safari. I loved it. Ann
Yeah, it’s weird all their stuff says “Founded 1893” (errr something)…I associate it as being a very 1990’s brand. I think that was the hey-day. Wonder how long they have now…
It’s a shame that the shallow attitude of some would ruin it for so many.
Just a minor correction on the men’s clothing. My son worked as a stock person (in the back room) at A&F last summer and over his winter break. My son is about 5’10” and fairly sturdy (college senior that might have liked beer and junk food a little much) and normally wears a 38 waist. Guess how high the men’s pants waist sizes go? Just to 36. And of course, A&F staff (I forget the silly name they called them – the floor staff were called models) were required to wear the clothing. Poor son had to spend megabucks for a pair of jeans that didn’t even fit him well, a crappy pair of flipflops, and new shirts each season.
Anyhoo, their sizist (is that a word?) attitude isn’t just limited to women. Oh, and just for giggles, the scent he had to spray on clothing was called “Fierce”.
Whoa, size 36 is nothing for guys. Geez!
Fierce, huh? Wow.
thank you aunt peaches for this! i am love, love, loving your blog with a dose of social issues/politics mixed in every now and then. i guess it helps that i have the same opinions 🙂 happy friday!
Peaches, honey, YOU ROCK. I am really looking forward to the day when you lose your shyness and find your voice. 😀
Wow…….I’ve never shopped there……..never been tempted either. It’s true I don’t fit his profile, but my daughter does and she could not care less about labels or fitting in. Good for her! After reading this, I will NEVER spend a dime there. I cannot believe this AH!!!
you go aunt peaches!!!! when i heard this story first i thought it could’t be real….sad that someone in charge of a huge co. can be so shallow….
Well said! I have eight children, and I have never allowed them to shop AF. They’ve never wanted to. The ads outside their stores at the malls are enough to turn my kids off. (Thank goodness!) Many many years ago, a man we know started around a petition to ask AF to change their ads outside their stores, because they were offensive (half naked young teens in compromising positions.) Everyone we knew signed and everyone vowed to boycott the store until they changed their ads. Well, obviously AF didn’t change. But I’ve not shopped them ever. And never will. Why would anyone want to be associated with Michael Jefferies and his policies?! Ugh!
Eight kids, holy cats! Well, 8 less customers, all the better… 🙂
Whoa! At the very bottom of the comments section is an ad for A&F !!
Dockers khakis are for me. Still can zip em up in a 12. Shallow phases is what we all go through to some degree. Some just never leave them when they grow up. $$$$$$$ dictates way too much. I am 68 now, life is short, and as you always remind me, comical. Thanks!
I have read a ton of posts about this but yours is by far the best and only one I have shared. I get cool stores for cool kids but for someone to be so ugly about it boils my blood!
The whole thing is sad sad, Predatory Clothing Bully .
Peaches, love your wisdom and delivery. So true and entertaining. I frankly couldn’t give a rat’s ass who they market to and who can wear their clothes. Fortunately it’s a free country and frankly every business has a target market. BUT, he was so rude and insulting (and hard to look at)that this is why I’m upset. But it’s still a free country and we all have the right to speak our mind, he has the right to reveal his assholitis and we have the right to laugh at it!
Can’t the Center for Missing and Exploited Children do something about the ads that are inappropriately sexual? Sexual predation of boys is an international epidemic. This disgusting creature Jeffries is a monster that feeds the child sex trade by allowing inappropriate advertising. Then again, he certainly is not the only one. Bratz, clothing manufacturers and distributors, glitzy little girl beauty pageants all do the exact same thing. Deviants do not need to troll the dark corners of the internet for images of sexed up toddlers. The mothers of these children are throwing their their babies out there in inappropriate clothing, hair, and makeup, for all the perverts to see.
If I could reach through internet wires and give you a big ole smooch-ola for this post, I would. I have a 13-year-old son, a “golden boy” who definitely fits Jeffries’ standards for his customers; however, neither he nor I will ever set foot in one of his stores or contribute financially to his set of “standards.” In an age where bullying is becoming less and less tolerated, I am shocked that nobody recognizes this man for exactly what he is: an old-man bully.
Spot on Aunt Peaches, I freaking love you!
Thank goodness my kids (even my super skinny boys) are NOT into brands, trying to fit a mold or putting other people down to make yourself feel better. One of the things I love the very most about my three kids is that they all march to the tune of their own drummer and have more empathy in their little finger than this guy is showing in his whole being.
I hadn’t heard about this whole AF CEO thing but what a load of crap he is spilling out of his pie hole. Now I know for sure I won’t ever spend my dollars at this chain. Thanks again for your posts and making me a little more socially aware. You rock!
This is not my personal opinion, but it is something to consider. AF hasn’t been doing well financially, so they want publicity. There are two ways to get publicity: do something really good/heartwarming that will get the public to support you, or do something really bad/obnoxious that will get the public to notice you. They must be very desperate because they did the latter. Or, they think they will get kids to buy their clothes because kids who want to be “cool” will want to buy the “cool” brand Abercrombie that all the “cool” kids wear. Personally, I think both of those ideas are stupid but I was just trying to figure out possible motives for this.
By the way, loved your post Peaches! Something like this should not go unnoticed. I’m glad everyone out here in internet world agrees that this is a complete load of crap!!! They might go out of business soon (praise the Lord)! Their advertising is quite… sketchy. Just walking by the store makes me sneeze because of the immense amount of disgusting cologne and perfume. Furthermore, the music is so loud I’m surprised the employees aren’t deaf!
I think if you read the 2006 article in Salon (linked at the top of the post) you will see that your first point is exactly what they wanted. Taking on an elitist attitude was very profitable for AF for many years. However, since Jeffries said such nasty things in 2006, they haven’t done so well in the money department (for a lot of reasons — not just him)…they are becoming more reliant on sibling companies like Hollister to make up the difference. I don’t know how much longer it will work. I hope people wise up and other retailers take notice. Consumers deserve more credit.
I so like this post. AF will be doing without my money.
If you were an ice cream, you’d be my favorite flavor!
I feel like Jeffries has said this before, maybe 10 years ago? I remember a similar bruhaha when I was in high school
Yup! The initial Salon interview linked above was from 2006 — a book just came out on Retail strategies that reexamines the many ways AF (and other companies) take to make their shoppers feel elite. It’s been seven years, which is just enough time for a company like AF to gain a new customer base, which is a good reason to make sure people know what they are buying into in the first place. At least that is my take on the situation.
Awesome post! I’ve never actually wanted to go into one of their stores but want to even less now!
As erudite and spot on as usual, Peaches.
So now that he’s succeeded in getting everyone, including my 77 year-old mother, to know about his flagging brand, can we all agree that, come this Friday, he and his store cease to be discussed? The public outcry over his commentary will not dissuade him from his business model. I really feel the ONLY way to get this man to shut up and eat crow is to silently but strongly boycott his store. I realize this puts at risk legitimate jobs and I’m torn but we have to do something.
I’d also like to see some reputable agency investigate his Philippines manufacturing center. I think there are agencies who will publicize just how much those workers are paid relative to the amount the company brings in on their clothing. Again, there are legitimate jobs at risk but we need to teach a lesson here.
His salary is probably not public, but I’m sure disgruntled (Are there gruntled?) workers will be happy to tell you how much they made per hour for the “privilege” of stocking shelves and being walking billboards. I never shopped there because I’m an old fogey and didn’t like their clothes but also because I couldn’t stand the music that blared from the store every time I passed it by at the mall. Yes, I do base shopping decisions on whether I can hear myself think over the music or whether it’s in my face or subtle. I’ll also spend more if you play Ella or Louis or Duke or Count, but that’s just me.
I think a loud, very public outcry denouncing the comments is fine but now the real work begins; changing attitudes that think this kind of marketing is okay. We need to become the wave that hits all portions of the beach equally. Let’s put the A&F clothing to good use. There are aid societies who take donated clothing to areas of the world where clothing is scarce. I would LOVE to see A&F jeans and shirts on emaciated men and woman for whom any new clothing is a godsend. Don’t pollute the landfills with them. Landfills are too good for A&F clothes.
I think “both” MEAN and STUPID work in this case, Peaches. I wonder, would it be easier to give up – in your sixties – being mean or being stupid? “Stupid” is probably genetic, where as “mean” would seem to be learned behaviour. Maybe we could chip in and buy him a registration into some humanity workshops that teach empathy, kindness, consideration, respect for self and others.
Did he not have a mother instilling the “if you can’t say something nice …” mantra?
It is irksome that he might be giving sixty-somethings a bad name – having made it into that category myself.
i didn’t read all the comments but i hope someone has said something about his charming charter jet manifesto.
if not please find that information here:
http://www.dailymail.co.uk/news/article-2220172/Abercrombie–Fitch-CEOs-47-page-rulebook-corporate-jet-staffers–wear-boxers-flip-flops-play-Phil-Collins.html
I saw that on buzzfeed. You just know Phil Collins is ticked about this.
Just more fuel for the fire: a friend of mine was a designer for A&F for awhile. Mr. Jeffries also sports calf implants. Yum.
Oh snarf! That’s a visual I didn’t need. Smanx, Katy!
I saw this video about a guy collecting A&F clothes and donating them to homeless people, now that’s a good idea! Check it out: http://www.huffingtonpost.com/2013/05/14/abercrombie-and-fitch-homeless-brand-readjustment_n_3272498.html
I kind of feel like the first question should have been, “What have you done to your face, dude? Should you really be wearing your own clothes? Doesn’t that damage your brand’s image?”
When I first heard of these comments, I wondered if the CEO was an adolescent himself.He’s in his 60’s???!!! Maybe he does have some dementia. He certainly has impaired judgement.
Wow! That was an amazing read. I loved every syllable you typed.